Airline strategies.

Assignment task: Airline strategies are continually evolving and responding to consumer demands. You are to produce a 1,000-word essay which discusses the evolution of the full-service network carrier business model. You should focus on various strategies incorporated by full-service airlines to respond to the increasing threat from low-cost and leisure airlines. It is recommended that you use key industry examples to strengthen your discussion. This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: LO1 Develop an in-depth understanding of different airline corporate strategies Task requirements: The following criteria will be assessed: • 50% Identification and discussion of strategic developments by full-service network carriers You are to discuss how the characteristics of the full-service business model is changing and adapting to consumer demands and how the FSNC’s are responding to the increasing threat from low-cost and leisure airlines. • 40% Range of industry examples used to strengthen discussion Examples used within your discussion should be accompanied by examples from the airline industry.