Coke Blak Project.

Objective: You are marketing executives for Coca-Cola. You will present your new product, Coke Blak – a cold coffee/Coke combination product. (You may research this product online if you are unfamiliar with it – yes it is a real product) to sales executives at Coca-Cola. It is your job to inform them about the product and to get them excited to sell the new brand using all the components of a promotional mix that we discussed in class. You will have 3 full class days to develop your promotional plan and then you will present to a panel of judges. Good Luck!Target Market – once you have an idea about this product, define the ideal consumers for this product that Coca-Cola should be targeting. These consumers need to be defined by both demographics (facts about the consumers: age, education, gender, income level, family status, employment status, etc.) and psychographics (lifestyles, activities, entertainment choices, etc.)Marketing Mix – The marketing mix consists of the 4 P’s: Prod