In his book, “Transnational Audiences: Media reception on a global scale,” Athique (2016, chapter 7) analyses transnational audiences in a way that “transcends both individual categorizations and national frameworks.” What does he mean by this, and to what extent is it insightful?

In his book, “Transnational Audiences: Media reception on a global scale,” Athique (2016, chapter 7) analyses transnational audiences in a way that “transcends both individual categorizations and national frameworks.” What does he mean by this, and to what extent is it insightful?
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In his book, “Transnational Audiences: Media reception on a global scale,” Athique (2016, chapter 7) analyses transnational audiences in a way that “transcends both individual categorizations and national frameworks.” What does he mean by this, and to what extent is it insightful?