Marketing Metric – Net Promoter Score (NPS).

Important topics for Exam
1.) Marketing Metric – Net Promoter Score (NPS)
2.) Market Share –
– Penetration Rate
– Penetration Share
– Size of Wallet
– Share of wallet
– Heavy Usage Index
– Market Share
3.) Conjoint Analysis – Very Important
4.) Price Promotion
– Pre – Promotion , Promotion and Post Promotion
– Addictive and Multiplicative Sales Model
5.) Advertising Promotion
– Reach
– Impression
– Gross Rating Point
– Target Audience Analysis
– Share of Voice
Online Advertising Promotion
– Click through rate
– Cost per click
– Cost per order
– Cost per Impression
6.) Customer Selection Strategies
– RFM method
– Customer Churn
– Logistic Regression
– Confusion Matrix
– Lift Analysis
7.) Pricing and Probability
– Margin
– Contribution Metrics
– Customer Probability
– Customer Lifetime value
– Prospect Lifetime value
I will soon send a word file of all the formulas to ease down the work of exppert