Explain the challenges you believe are now facing the industry and how they are being addressed (or not) and c) the opportunities where professional communication can play a role in the future, and what these impacts may be.

Drawing from your own experience, observation and industry/media sources, a) outline your views on what constitutes the communication profession and its organisational and societal role. b) the challenges you believe are now facing the industry and how they are being addressed (or not) and c) the opportunities where professional communication can play a role in the future, and what these impacts may be. Focus on contexts where you have experienced or understand the profession best; use examples to illustrate your views and ensure your commentary is well-founded and supported by evidence. (5) • Logical and well supported argument (including references to industry/media sources, experience) (10) • Quality of written expression (5) *Note: Strictly follow the instruction given above. Use relevant examples to support the views with proper referencing in APA format.