Discuss the challenges you believe are now facing the industry and how they are being addressed (or not)

My industry name is election commission of Bhutan.
Drawing from your own experience, observation and industry/media sources,
a) outline your views on what constitutes the communication profession and its organisational and societal role;
b) the challenges you believe are now facing the industry and how they are being addressed (or not) and
c) the opportunities where professional communication can play a role in the future, and what these impacts may be. Focus on contexts where you have experienced or understand the profession best; use examples to illustrate your views and ensure your commentary is well founded and supported by evidence.