Start up Business Plan on Hostel in Bangkok.

Business Plan on Hostel in Bangkok
Contents
Executive Summary
CHAPTER 1 – METHODOLOGY
1.1 Research Methodology
1.2 Population and Sample Size
1.3 Sampling technique
1.4 Data Collection Instrument
1.5 Data Collection Method
1.6 Data Analysis
1.7 Limitations
CHAPTER 2 – BUSINESS DESCRIPTION
2.1 Business Description
2.2 Business Model
2.3 Competitive Advantage
2.4 Product and Service description and life cycle
2.5 Product or service costs and suppliers
CHAPTER 3 – INDUSTRY AND ENVIRONMENTAL ANALYSIS
3.1 External Environmental Analysis
3.2 Competitor Analysis
CHAPTER 4 – MARKETING PLAN
4.1 Marketing Objectives
4.2 Market Analysis
4.3 Research Findings to Support Marketing Mix Decisions
4.4 Marketing Strategy
4.5 Marketing Budget
CHAPTER 5 – OPERATIONS PLAN
5.1 Pre-Venturing Operation Plan
5.2 Operation Plan
5.3 Process Design
5.4 Expenditure
CHAPTER 6 – MANAGEMENT PLAN
6.1 Ownership Structure
6.2 Organization Structure
6.3 Job Descriptions
6.4 Salary structure
CHAPTER 7 – FINANCIAL PLAN
7.1 Financial Objectives
7.2 Initial Start-up Fund
7.3 Source of Funding
7.4 Sales and Expenditure Forecast
7.5 Estimation of Investment Attractiveness
7.6 Financial Statements
7.7 Break-even Analysis
BIBLIOGRAPHY
APPENDIX
BIOGRAPHY