Consider any underlying messages that might be present that could be used to persuade the viewer to identify with the ad or be drawn into its message.

Consider any underlying messages that might be present that could be used to persuade the viewer to identify with the ad or be drawn into its message.
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Now that you′ve seen a few examples of how visual analysis works with print ads, it′s time to practice analyzing an ad yourself. Below is a 2011 print advertisement for PETA (People for the Ethical Treatment of Animals). Use your critical thinking skills to reach conclusions about the image and its purpose. Consider any underlying messages that might be present that could be used to persuade the viewer to identify with the ad or be drawn into its message. Alternatively, you might also think about how the image makes light of an issue considered taboo or controversial. Advertisements are notorious for promoting a product or idea that the actual image does not present or suggest. In these instances, the advertiser is often hoping you will associate what is being shown in the ad with what′s actually being promoted. Is that happening here? Angela Simmons poses as Eve from the Garden of Eden, holding an apple in her hand and proclaiming that eating meat is a sin and an effort to encourage people to eat vegan. Compose a brief analysis of this image (approximately 250 words) in which you explore some of the questions posed above. Also, refer back to the previous pages from this week′s materials that discuss other ways to analyze and evaluate an image. Conclude your discussion by letting your classmates know whether or not you believe this ad is effective for what it is promoting. Explain why or why not. Then, read over the responses of your classmates to see where your views agreed or differed. Respond to at least two other classmates′ posts to engage in a discussion of your analyses.