What is the STP Process?

What is the STP Process? Explain the importance and role of each of the three steps. Include your attempt at a Perceptual Map for a favorite brand.

Your response must be a minimum of 1,000 words, not counting a title page/reference page.

A minimum of 4 academic/scholarly sources must be used.

Textbook source for STP Process is below:

Marshall Greg W., and Mark W. Johnston (2019). Marketing management, 3rd edition.
New York: McGraw-Hill Education. ISBN-13: 9781259637155