Technology Innovation Fashion Luxury.

Following company to analyse :
the laboratory Cugaes – https://cugaes.com and create a proposal for the company, that should cover the following:

Description of the product and business model innovative proposal. Including which type of innovation it is, why you recommend this type of innovation for the company and how the company will acquire the technology and/or know-how.

Market analysis, including a SWOT analysis.
Buying persona.
Price strategy, product price and company’s break-even (the company overhead is 600.000€/year).
How are you going to protect the intellectual property of the business model innovation or product innovation.
Distribution strategy.
Promotion strategy.